Privacy Policy

Effective Date: 17/08/2025

1. Introduction

Prime Agent is a trading name of SHORTEST PATH PTE. LTD. (UEN 202519554M), a company incorporated in Singapore. References to “we,” “us,” or “Prime Agent” here refers to SHORTEST PATH PTE. LTD. unless stated otherwise.

We value your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal data in compliance with Singapore’s Personal Data Protection Act 2012 (PDPA), including its amendments.

2. Definitions

  • Personal Data: data about an identifiable individual, either on its own or when combined with other data.
  • Processing: includes any operation performed on Personal Data, such as collection, use, disclosure, storage, or destruction.

3. Data Collection

We collect Personal Data when you:

  • register or sign up (e.g., name, email, contact details)
  • use our Platform (e.g., IP address, device information, usage logs)
  • interact with support or make enquiries

We only collect what is necessary for legitimate purposes and, where required, with your consent.

4. Purpose & Consent

We collect, use, and disclose your Personal Data for:

  • providing and improving the Platform and Paid Features
  • billing and payment processing
  • communications and support
  • ensuring security and legal compliance
  • analytics and service improvement

We obtain your consent at the point of collection. If we intend to use your data for new purposes, we will notify you and request your consent.

5. Access, Correction, & Withdrawal of Consent

You may:

  • request access to your Personal Data
  • ask us to correct inaccuracies
  • withdraw your consent at any time, subject to contractual or legal obligations

We will comply with such requests promptly and within a reasonable timeframe.

6. Retention & Protection

We retain data only as long as required for business or legal purposes. We use appropriate technical and organisational measures – such as access controls, encryption, and periodic reviews – to protect Personal Data from unauthorised access, misuse, or loss.

7. Disclosure & Cross-border Transfer

We may disclose Personal Data to:

  • service providers (e.g., hosting, analytics, payment processors) under comparable data protection obligations
  • legal or regulatory authorities when required by law

If data is transferred outside Singapore, we ensure that recipients uphold standards comparable to the PDPA.

8. Cookies & Tracking

We use cookies and similar technologies for user experience and analytics. You can manage or disable cookies via browser settings, though this may affect functionality.

9. Data Breach Notification

In case of a data breach that could cause harm, we will notify the Personal Data Protection Commission and affected individuals as required – without undue delay.

10. Accountability & Data Protection Officer (DPO)

We have appointed a Data Protection Officer (DPO) to oversee PDPA compliance. For privacy-related enquiries – such as data access, corrections, or complaints – please contact us here.

11. Updates to This Policy

We may update this Privacy Policy occasionally. We will post the revised version here, with an updated effective date. Continued use of the Platform constitutes acceptance of the updated terms.

12. Contact

For privacy enquiries, data access or correction requests, or any other concerns regarding Personal Data, please contact us here.